Investing in a new global retail, leisure, and wellness destination for Mayfair
Royal London Asset Management has a plan to invest in and renew the Lancashire Court Estate to create a new global retail, leisure, and wellness destination in the heart of Mayfair.
With challenges facing retail it is not hard to see that without significant investment Lancashire Court could fall back. The ambition is to maintain and enhance the vibrant character of the area by curating a mix of uses including upgraded and enhanced retail units, a new wellness centre, a hotel, restaurant spaces and significantly improved public realm.
The Lancashire Court Estate is made up of a collection of buildings around New Bond Street, Brook Street, Avery Row and Lancashire Court. The once-in-a-lifetime plans take a long term and holistic view of the whole site, ensuring its viability and success for generations to come.
Retro-First
Prioritising retro-fitting and reducing waste with 84% of Gross Internal Area retained or refurbished
Diverse Offer
A wider range of uses including new restaurant, hotel and a new wellness centre fit for the future
Net-Zero Carbon
Future proofing Lancashire Court as an operational net zero carbon enabled estate
Public Open Space
Organising servicing arrangement and re-activating a historic public open space for people to enjoy
Global Destination
Creating a global destination in the heart of Mayfair, contributing to the local economy
Our plans to transform this iconic Mayfair destination are driven by our key principles: Retro-first, Sustainability, Heritage and Embracing the Future


retained/refurbished
The vast majority of the structures
will be retained or refurbished
embracing the principles of circular
economy, retro-first and sustainability.
Explore our proposals to transform
the Lancashire Court Estate


23-31 & 35-37 Brook Street
-
smaller more manageable spaces -
and create improvements to
the carriageway

111-15 and 116-17 New Bond Street
-
- Additional massing at top and
rear -
ground floor

15 Avery Row &
White Lion Yard
-
facility will mean 15 Avery
Row is no longer used for
refuse storage -
- New active frontage and
landscaping will greatly
improve White Lion Yard

8 Lancashire Court
-
- Demolish and rebuild 8
Lancashire Court as a mixed-use
building with restaurant, residential,
and a wellness centre

4-20 Avery Row
-
storage facility; create new
retail frontage -
Avery Row with direct
connection to new basement

3-7 & 9-12 Lancashire Court
-
- Light-touch refurbishment to
improve retail offering and
public realm -
- Façade cleaning and maintenance
What do you think?
On this website, we have outlined our initial proposals to invest in the Lancashire Court estate to create a new global retail, leisure and wellness destination in Mayfair. Taking a holistic approach and driven by the principles of retro-first, sustainability, heritage and embracing the future our plans will see 84% GIA of buildings refurbished and retained while transforming Lancashire Court to meet the needs of the future.
Ahead of submitting a planning application to Westminster City Council we are keen to hear the views of the local community on our current plans. We are therefore holding three consultation events, one virtual and two in-person. You can also give your feedback on this website. Find out more below:
From 21st February to 14th March 2022, we undertook a public consultation comprising two exhibitions and a webinar on proposals to invest in and renew the Lancashire Court Estate. Although the consultation has now closed, we would still welcome the feedback of the local community. View our consultation materials and find out how to get in touch below: